Department of Agricultural, Forest and Food Sciences

Selected research products

Merlino, V.M., Mosca, O., Blanc, S., Sparacino, A., Massaglia, S., Borra, D., Mastromonaco, G. and Fornara, F., 2023. The role of socio-demographic variables and buying habits in determining milk purchasers’ preferences and choices. Frontiers in Nutrition, 10.

Sparacino, A., Merlino, V. M., Borra, D., Massaglia, S., & Blanc, S. (2023). Web content analysis of beekeeping website companies: Communication and marketing strategies in the Italian context. Journal of Marketing Communications, 1-22.

Massaglia, S., Merlino, V. M., Sparacino, A., Mastromonaco, G., & Borra, D. (2023). Differences in retailer interfaces in assortment planning and communication strategies for homogenized baby food products. AIMS Agriculture and Food, 8(2), 305-328.

Blockchain technologies: the potential for application in forest nursery traceability systems
2022-01-01 Stefano Bruzzese, Simone Blanc, Andrea Rosario Proto, Valentina Maria Merlino, Simone Figorilli, Corrado Costa, Cecilia Ripa, Filippo Brun https://iris.unito.it/handle/2318/1884267

Relationship between forest ecosystem services and civil society. A survey in the Western Alps
2022-01-01 Simone Blanc; Stefano Bruzzese; Valentina Maria Merlino; Filippo Brun https://iris.unito.it/handle/2318/1884268

Latent class analysis and individuals' preferences mapping: the new consumption orientations and perspectives for craft beer in North-West Italy
2022-01-01 Massaglia, Stefano; Merlino, Valentina Maria; Blanc, Simone; Bargetto, Aurora; Borra, Danielle https://iris.unito.it/handle/2318/1797481

A study on Italian consumers’ perception towards local dairy products.
2022-01-01 V.M. Merlino, M. Renna, J. Nery, A. Muresu, A. Ricci, A. Maggiolino, G. Celano, B. De Ruggieri, M. https://iris.unito.it/handle/2318/1887802

The Role of Chocolate Web-Based Communication in a Regional Context: Its Implication for Open Innovation
2022-01-01 Blanc, Simone; Merlino, Valentina Maria; Versino, Alice; Mastromonaco, Giulia; Sparacino, Antonina; Massaglia, Stefano; Borra, Danielle https://iris.unito.it/handle/2318/1857818

Forest ecosystem services: civil society perception and awareness
2022-01-01 Stefano Bruzzese; Simone Blanc; Valentina Maria Merlino; Filippo Brun https://iris.unito.it/handle/2318/1884265

Differences between Italian specialty milk in large-scale retailing distribution
2022-01-01 Valentina Maria Merlino, Stefano Massaglia, Simone Blanc, Filippo Brun, Danielle Borra https://iris.unito.it/handle/2318/1875961

Are Local Dairy Products Better? Using Principal Component Analysis to Investigate Consumers' Perception towards Quality, Sustainability, and Market Availability
2022-01-01 Valentina Maria Merlino, Manuela Renna, Joana Nery, Arianna Muresu, Alessandro Ricci, Aristide Maggiolino, Giuseppe Celano, Barbara De Ruggieri, Martina Tarantola https://iris.unito.it/handle/2318/1869205

Food sustainability perception at universities: Education and demographic features effects
2022-01-01 Massaglia S.; Peano C.; Merlino V.M.; Gregis A.; Ghisalberti C.; Sottile F. https://iris.unito.it/handle/2318/1877606

A Study on Perceptions towards Organic and Local Production, and Individuals’ Socio-Demographic and Geographical Affiliation Influencing Fruit and Vegetable Purchasing Preferences of EU Households
2022-01-01 Varaldo A.; Borra D.; Vassallo E.; Massimelli F.; Massaglia S.; Merlino V.M. https://iris.unito.it/handle/2318/1880365

Civil society’s perception of forest ecosystem services. A case study in the Western Alps
2022-01-01 STEFANO BRUZZESE, SIMONE BLANC, VALENTINA MARIA MERLINO, STEFANO MASSAGLIA, FILIPPO BRUN https://iris.unito.it/handle/2318/1880357

Which factors drive consumer decisions during milk purchase? New individuals’ profiles considering fresh pasteurized and uht treated milk
2022-01-01 Merlino V.M.; Massaglia S.; Borra D.; Mimosi A.; Cornale P. https://iris.unito.it/handle/2318/1836330

La percezione del locale nei consumatori alimentari: il caso di Milano
2021-01-01 Valentina Merlino, Giacomo Pettenati, Alessandro Sciullo https://iris.unito.it/handle/2318/1786796

Planning of the cow milk assortment for large retail chains in North Italy: A comparison of two metropolitan cities
2021-01-01 Valentina Maria Merlino, Giulia Mastromonaco, Danielle Borra, Simone Blanc, Filippo Brun, Stefano Massaglia https://iris.unito.it/handle/2318/1767782

Analyses of consumers’ preferences and of the correspondence between direct and indirect label claims and the FA profile of milk in large retail chains in northern Italy
2021-01-01 Tabacco E., Merlino V.M., Coppa M., Massaglia S., Borreani G. https://iris.unito.it/handle/2318/1827881

Chocolate culture: Preferences, emotional implications and awareness of Italian consumers
2021-01-01 Merlino, Valentina Maria; Mota-Gutierrez, Jatziri; Borra, Danielle; Brun, Filippo; Cocolin, Luca; Blanc, Simone; Massaglia, Stefano https://iris.unito.it/handle/2318/1792482

Is the Consumer Ready for Innovative FruitWines? Perception and Acceptability of Young Consumers
2021-01-01 Valentina Maria Merlino , Daniela Fracassetti , Alessandra Di Canito , Simona Pizzi , https://iris.unito.it/handle/2318/1794846

Mountain dairy farming in North-West Italian Alps: comparing environmental, economic and social aspects
2021-01-01 Blanc Simone, Verduna Tibor, Merlino Valentina Maria, Cornale Paolo, Battaglini Luca Maria https://iris.unito.it/handle/2318/1836161

Milk packaging innovation: Consumer perception and willingness to pay
2020-01-01 Merlino, VM; Brun, F; Versino, A; Blanc, S https://iris.unito.it/handle/2318/1744295

Sustainability of Four Dairy Farming Scenarios in an Alpine Environment: The Case Study of Toma di Lanzo Cheese
2020-01-01 Verduna, Tibor; Blanc, Simone; Merlino, Valentina Maria; Cornale, Paolo; Battaglini, Luca Maria https://iris.unito.it/handle/2318/1758312

Innovation in craft beer packaging: Evaluation of consumer perception and acceptance
2020-01-01 Merlino V.M.; Blanc S.; Massaglia S.; Borra D. https://iris.unito.it/handle/2318/1755352

Animal welfare and gender: a nexus in awareness and preference when choosing fresh beef meat?
2020-01-01 Blanc, S.; Massaglia, S.; Borra, D.; Mosso, A.; Merlino, V. https://iris.unito.it/handle/2318/1736645

Innovation towards sustainable fresh-cut salad production: are Italian consumers receptive?
2020-01-01 Valentina M. Merlino*, Danielle Borra, Aurora Bargetto, Simone Blanc, Stefano Massaglia https://iris.unito.it/handle/2318/1744581

Sustainability for Food Consumers: Which Perception?
2019-01-01 Peano, Cristiana; Merlino, Valentina; Sottile, Francesco; Borra, Danielle; Massaglia, Stefano https://iris.unito.it/handle/2318/1715400

Consumer Preference Heterogeneity Evaluation in Fruit and Vegetable Purchasing Decisions Using the Best-Worst Approach
2019-01-01 Massaglia, Stefano; Borra, Danielle; Peano, Cristiana; Sottile, Francesco; Merlino, Valentina https://iris.unito.it/handle/2318/1713523

E-commerce e competitività del vino italiano in Cina: focus sui punti di forza del vino piemontese nel mercato internazionale.
2019-01-01 Massaglia S., Borra, Hao M., Merlino V. https://iris.unito.it/handle/2318/1713524

Analysis of European consumer awareness for identifying animal-friendly meat
2019-01-01 Merlino V., Massaglia S., Borra D. https://iris.unito.it/handle/2318/1713525

Does the organic certification influence the purchasing decisions of milk consumers?
2019-01-01 Merlino, Valentina Maria; Borra, Danielle; Lazzarino, Lindsey Lorenzo; Blanc, Simone https://iris.unito.it/handle/2318/1696843

NEW CONSUMER TARGETS TOWARDS A TRADITIONAL SPIRIT: THE CASE OF GRAPPA IN PIEDMONT (NORTHWEST ITALY)ITALY
2019-01-01 V. MERLINO, S. MASSAGLIA*, D. BORRA, V. MANTINO https://iris.unito.it/handle/2318/1719656

Consumer Attitudes and Preference Exploration towards Fresh-Cut Salads Using Best–Worst Scaling and Latent Class Analysis
2019-01-01 Stefano Massaglia,Valentina Maria Merlino,Danielle Borra, Aurora Bargetto, Francesco Sottile, Cristiana Peano https://iris.unito.it/handle/2318/1715771

Goat Dairy Product Assortment in Different Sales Channels in Northwestern Italy
2019-01-01 Stefano Massaglia, Danielle Borra, Valentina Maria Merlino https://iris.unito.it/handle/2318/1715770

ITALIAN WINES IN CHINA’S E-COMMERCE MARKET: FOCUS ON PIEDMONT REGION PRODUCTS
2018-01-01 A. DAL VECCHIO, S. MASSAGLIA, V. MERLINO, D. BORRA, M. HAO https://iris.unito.it/handle/2318/1664998

Beef meat preferences of consumers from Northwest Italy: Analysis of choice attributes
2018-01-01 Merlino, V.M.; Borra, D.; Girgenti, V.; Dal Vecchio, A.; Massaglia, S.* https://iris.unito.it/handle/2318/1679018

Impact of Swine Ascariasis on Feeding Costs and Revenues
2018-01-01 MASSAGLIA S., MERLINO V. , BORRA D., VERDUNA T., RENNA M., RAMBOZZI L. https://iris.unito.it/handle/2318/1679768

CONSUMER PERCEPTION OF ORGANIC BLUEBERRY LABELING IN ITALY
2018-01-01 Stefano MASSAGLIA, https://iris.unito.it/handle/2318/1665008

Marketing strategies for animal welfare meat identification: Comparison of preferences between millennial and conventional consumers
2018-01-01 Massaglia, Stefano, Merlino, Valentina, Borra, Danielle https://iris.unito.it/handle/2318/1665018

Household Behavior with Respect to Meat Consumption: Differences between Households with and without Children
2017-01-01 Valentina, Merlino; Danielle, Borra; Tibor, Verduna; Stefano, Massaglia https://iris.unito.it/handle/2318/1664999

Passive ultra high frequency radio frequency identification systems for single-item identification in food supply chains
2017-01-01 Barge, Paolo; Gay, Paolo; Merlino, Valentina; Tortia, Cristina https://iris.unito.it/handle/2318/1626315

Incidenza dell'ascaridiosi suina sui costi di alimentazione e sulla PLV aziendale: dati preliminari
2015-01-01 Merlino, V.; Massaglia, S.; Verduna, T.; Borra, D.; Rambozzi, L. https://iris.unito.it/handle/2318/1509024

Il consumatore europeo e il benessere animale. Indagine di Slow Food sui consumi e le abitudini di acquisto della carne in funzione della percezione dell'animal welfare
2015-01-01 Borra, Danielle; Tarantola, Martina; Massaglia, Stefano; Merlino, Valentina; Marelli, Beatrice; Andrea Dal Vecchio https://iris.unito.it/handle/2318/1554771

Valutazione dell'influenza dei fattori di rischio legati al management e alla struttura aziendale sulla prevalenza dell'ascaridiosi suina in Piemonte
2014-01-01 L. Rambozzi; S. Massaglia; V. Merlino; D. Borra; G. Boschetti https://iris.unito.it/handle/2318/154703

Item-level Radio-Frequency IDentification for the traceability of food products: Application on a dairy product
2014-01-01 P. Barge; P. Gay; V. Merlino; C. Tortia https://iris.unito.it/handle/2318/142842

Confronto tra processi di valorizzazione di micro denominazioni di montagna, Val Susa DOC e Valle d'Aosta DOC, nel settore ristorativo
2014-01-01 D. Borra; A. Dal Vecchio; A.M. Lazzari; V. Merlino https://iris.unito.it/handle/2318/156127

Effect of Packaging on Radio Frequency Identification of Food Products
2013-01-01 P. Barge; P. Gay; V. Merlino; C. Tortia https://iris.unito.it/handle/2318/141970

UHF-RFID solutions for logistics units management in the food supply chain
2013-01-01 P. Barge; P. Gay; V. Merlino; C. Tortia https://iris.unito.it/handle/2318/137931

Radio frequency identification technologies for livestock management and meat supply chain traceability
2013-01-01 P. Barge; P. Gay; V. Merlino; C. Tortia https://iris.unito.it/handle/2318/127284

Key technological factors for successful RFID systems applicationin food supply chain management
2012-01-01 Cristina Tortia; Paolo Barge; Paolo Gay; Valentina Merlino; Sara Serale; Claudio Gandini https://iris.unito.it/handle/2318/114141

Courses

• Economia agraria ed estimo (VET0229A)
  Corso di Laurea in Produzioni e Gestione degli Animali in Allevamento e Selvatici - PGAAS
• Elementi di economia e di diritto (VET0229 )
  Corso di Laurea in Produzioni e Gestione degli Animali in Allevamento e Selvatici - PGAAS
• Marketing dei prodotti agroalimentari (AGR0080A)
  Corso di Laurea in Tecnologie alimentari - TAL
• Valorizzazione e legislazione dei prodotti alimentari (AGR0080)
  Corso di Laurea in Tecnologie alimentari - TAL

Activities in agenda

See my calendar

Academic bodies

• Commissione Ricerca
• Consiglio di Dipartimento

• Consiglio Integrato dei Corsi di Studio in Scienze e Tecnologie Agrarie

• Consiglio Integrato dei Corsi di Studio in Scienze e Tecnologie Alimentari

• Consiglio Integrato dei Corsi di Studio in PGAAS/SIZOS/TAVET